Simon "Woody" Wood established Sneaker Freaker in 2002 as the first and only international magazine dedicated to footwear. Today, Sneaker Freaker documents every colab, custom, limited-edition, and retro reissue in exacting detail across multiple digital channels and print projects. Based in Melbourne, Woody is recognized worldwide for his encyclopedic knowledge, inimitable writing style, and steadfast role as an authentic ambassador. His TASCHEN titles include the best-selling Ultimate Sneaker Book and The World's Greatest Sneaker Collectors.