Experience the impact and evolution of fashion through the pioneering and subversive brand, Parachute, chronicled from the 1980s and beyond.

From its inception inspired by the New Wave subculture to its current status as a global fashion phenomenon, the Parachute brand hails from Montreal, known for its avant-garde designs and cutting-edge concept stores. With a fusion of high and low fashion and a blend of the mainstream and the underground, Parachute offers a unique and androgynous style, featuring oversized silhouettes, refined essentials, and artistic nods to both the past and future, such as bold trench coats and "space samurai kimonos." Coupled with its meticulously curated retail spaces, which juxtapose industrial elements with vibrant photography campaigns, the brand presents a captivating vision of street fashion that remains highly relevant today.

Discover the history of Parachute through a wealth of exclusive, never-before-seen imagery. From personal photography of the founders to mesmerizing editorial and campaign shots, this brand has captured the attention of stars like Madonna, Peter Gabriel, and David Bowie. With its dynamic blend of 1980s energy and forward-thinking fashion, Parachute remains a must-have for fashion icons and enthusiasts alike. Delve into this definitive collection, featuring rare ephemera layered over photographs for a truly unique and captivating glimpse into the influential world of this cult brand.