Make It Ours: Crashing the Gates of Culture with Virgil Abloh

Virgil Abloh's remarkable ascent in the fashion world marked a revolutionary shift in how identity and clothing intersect.

Abloh's appointment as head of menswear for Louis Vuitton in 2018 shocked the fashion industry, as he became the first Black designer to serve as artistic director in the brand's 164-year history. But as Pulitzer Prize–winning culture critic Robin Givhan reveals, Abloh's story encompasses so much more than his own journey.

Using Abloh's surprising path to the top of the luxury establishment, Givhan unfolds the larger story of how the cloistered, exclusive fashion world faced a revolution from below in the form of streetwear and designers unafraid to storm the gates—how their notions of what was luxury simultaneously anticipated and upended consumer preferences, and how a simple T-shirt held as much cultural power as a haute couture gown. As Givhan relays, Abloh rose during a time of existential angst for a fashion industry trying to make sense of its responsibilities to a diverse audience and the challenges of selling status to a generation of consumers who fetishized sneakers and prioritized comfort. How that moment came to be—how someone like Abloh, who had no formal training in patternmaking or tailoring, could come to symbolize and embody the industry's way forward—is the story at the heart of this book.

Make It Ours is at once a remarkable biography of a singular creative force and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury. With access to Abloh's family, friends, collaborators, and contemporaries, and featuring a cast of fascinating characters ranging from visionary Black designers like Ozwald Boateng to Abloh's mercurial but critical employer and mentor Kanye West, Givhan weaves a spellbinding tale of a young man's rise amid a cultural moment that would upend a century's worth of ideas about luxury and taste.