Since its establishment in 2011, Clever Idiots Inc. has transcended a mere label by embodying the fusion of cultures within its Los Angeles roots. The seemingly contradictory moniker "Clever Idiots" encapsulates their dual nature - a strategic, dedicated approach combined with a playful, risk-taking spirit. It serves as a reminder to take their work seriously, but never themselves. The Clever Idiots way is one of heartfelt purpose - to introduce the unique charm, vibrancy, and creativity of Japanese pop culture to the North American market. As importers and distributors, they also serve as curators of delight, bringing extraordinary products that infuse whimsy into everyday life.