Explore the extraordinary legacy of Michael Jordan and Jordan Brand through this meticulously curated volume.

Rather than focusing solely on basketball prowess, this authorized retrospective traces four decades of transformative partnership that revolutionized design, commerce, and global culture. 

Organized around Jordan's six championship victories, each section unveils how the icon and his brand reshaped athletic wear, influenced pop culture, and redefined style across generations. Featuring unprecedented access to Jordan's personal archives, the book combines striking photography, cultural commentary, and landmark advertising campaigns to document the artistry and innovation behind one of sport's most influential legacies.

A sophisticated exploration of how one athlete and brand transcended their origins to become a cultural phenomenon.

The price of this book is a nod to Michael Jordan’s iconic jersey number, 23.